Importance Of Branding In The Food & Beverage Industry

19-09-2021

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Branding is a perception of people or consumers towards your business. These days when people have become too cautious about their purchases, branding plays a key role in driving people towards your business. The food and Beverage industries highly require good branding to attract customers. For instance, when you host a party for your friends, you might prefer serving Coca-Cola over all the other beverage options available because it has branded itself as the best drink to enjoy with friends and during celebrations. This clearly indicates how branding influences consumer choices, and good branding can boost your food business. Here is a quick guide on why branding is important for your food and beverage business.

 

CREATE AN IDENTITY FOR YOUR BRAND

Whenever you think of fast food, the instant names that would come to your mind would be Mc Donalds, KFC or Dominos. It is because of their consumer-friendly branding and the connection they have established with the audience over the years. All these brands started with only one product in the initial stages.

 

If you consider the American fast-food chain, Mc Donalds, it was started in 1948 with hamburgers as the only product. Later they went on to diversify their food menu adding up other foods and the different versions of hamburgers but initially, they laid their focus on building a consumer-friendly brand that produces high-quality and affordable hamburgers.

Though their logo, mascots and products upgraded over time, but their basic business principle of being a consumer-first approach has been carried all the way long till date. When the brand criticism for the consumption of their foods leading to obesity, they came up with healthy veg burgers and other health-conscious alternatives. Thus your initial step must be to create an identity for your business, build a brand and then look towards expanding your product line-up.

 

LOGO

Begin with designing a logo that communicates what your brand is about. Hire an expert designer who will inculcate the industry best practices to design a logo well understanding the consumer psychology. Have you witnessed that most of the food chains use red or yellow colour in their logo?

 

Red and yellow colour stimulates people’s appetite, making them feel hungry. Also, these colours relate to youth and cheerfulness. Thus most of the food brands use these colours to stimulate people’s minds to chill out with friends and relish the delicious fast foods.

 

ADVERTISING

The way you advertise your product builds a perception of your brand among the audience. For example, brands like Pepsi or Coca-Cola have advertised themselves as the best drinks for parties and to chill out with friends. This built a perception among the people and they usually prefer these beverages over the alternatives for parties and while hanging out.

 

ENGAGE WITH THE AUDIENCE

Another effective way to build a brand is by getting in front of your audience and interacting with them. Social Media is one of the best places to reach out to the public. These days moment marketing and topical content marketing are being adopted by brands to boost their visibility and entertain the audience. If you can entertain the audience, connect to their emotions, you win 75% of the game. Leverage the power of social media to keep your audience engaged and loyal to your brand.

 

Branding is something that outshines your business against the competitors and makes your consumers, the loyal followers of your brand. Though things have changed due to the pandemic, still if you strike the right cord, you can boost your business and sales. Connect with us at GAE Consultancy to skyrocket the growth of your business with results-driven solutions.

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