Top 3 App Store Optimization Tips

30-12-2021

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If you were looking for some app store optimization tips, this simple-to-read piece of article on top 3 app store optimization tips will really turn out to be helpful. 

App Store Optimization, or ASO, is a method of ensuring that your app meets app store ranking criteria and appears at the top of a search result. Today’s challenge for marketing companies is not about whether to invest in apps to connect with their users, but rather how to allow users to find their applications in the first place. 

This is where app store optimization (ASO) enters the picture. 

There are billions of smartphone users worldwide, and that number is rapidly increasing year after year, creating a massive market for app production and purchase.  

With over four million applications ranking in the Apple App Store and Google Play Stores today, you’ll need to be creative about marketing your app if you want to create mobile downloads and engagement. 
 

Here are the 3 Tips for App Store Optimization (ASO) to help you improve your app’s exposure and ranking. 

 

What is App Store Optimization?  

 

App Store Optimization (ASO) is a process of optimizing the download page of an app in order to help it ascend the visibility hierarchy and attract more users to download it.  

ASO is largely focused with maximizing the visibility of your apps in app store search engines such as Google Play or the Apple App Store. You may help additional goals such as visits to your web app and downloads by boosting impressions. 

ASO is primarily focused with the two most prominent app store platforms on the market, the Apple App Store (iOS) and the Google Play Store (Android).  

ASO is critical for sticking out in a crowded app market if you are developing an app or currently have one on the market.  

ASO is not a one-and-done project; it requires ongoing care and modifications. 

 

There are three fundamental guidelines to follow to ensure that your app is optimized for the app store.  

Implementing these principles will help you promote your app more effectively, discover your top competitors, and take your app towards the next level. 

 

1.Use Keywords That Are Relevant  

 

It is critical to conduct keyword research for your target audience.  

You’ll need to determine which terms your potential customers are searching for, and also which keywords your key competitors are targeting.  

 

Matching keywords to your consumers’ want will make it easier for them to locate your app in the app store. 
 

  • If you utilize terms that are irrelevant to your app, your rating will suffer.  
  • Always use one form of a phrase (singular or plural). 
  • Use no keywords that involve the word “app” or the brand names of your rivals.  

 

Beginning with Keyword Research, we advise proceeding to app store optimization tools such as Mobile Action and Sensor Tower. 

 

2.Include Eye-Catching Icons and Images
 

  • Visual appeal may provide you a competitive advantage in the app store. 
  • Choose an app icon that is easily identifiable and unique for your brand. To avoid any customer misunderstanding, choose different colors than your main competitors. 
  • A lot of users will look at the images before deciding whether or not to download your app, so don’t compromise on that. We advise uploading as many images as the marketplace allows. 
  • Make your images seem professional and visually pleasant by using a colorful template. The major attention should not be on the text. Include graphic elements that demonstrate how your software is superior to its competition. 

 

3.Conduct some research on your competition. 

 

Identifying your competitors and their business plans is essential for any successful organization, but it is highly essential in ASO. Before submitting your app to the marketplace, you must determine the appropriate category for it.
 

Take this into consideration while selecting a category:
 

  • the number of competitors. 
  • the volume of apps that are updated on a regular basis. 
  • how well-known the category is (in downloads). 

 

Once you’ve submitted your app to the marketplace, you’ll need to keep an eye on the highest-ranking applications in your selected category. Check to see if their ranking changes after adding a keyword or changing their information. 

 

Goal of ASO (App Store Optimization)
 

The most popular smartphones for which apps are built are the iPhone/iPad, Android, and Windows Phone. 

The key aim of ASO is generally app downloads, however secondary goals may include things like: 

 

  • Increased brand awareness. 
  • Positive app ratings and feedback. 
  • App reviews are becoming more regular and in huge amounts. 
  • Participation of the audience. 
  • Expansion of additional marketing channels.
     

Marketing professionals concentrating on enhancing ROI from app stores are largely focusing on key performance metrics associated with growing app visibility: 

 

  • Ranking 
  • Impressions 
  • Shares 
  • Reviews/Ratings 
  • Downloads
     

Optimizing for your app’s exposure, like SEO, is a continually dynamic and continuing activity. 

The purpose of developing an app is to drive traffic. 

With a dedication to ASO, tracking and evaluating performance and outcomes on a constant basis, you can stand out in the App Store and Play Store, where your reach is boundless. 

Organic search optimization and integration of app stores into the larger organic marketing strategy are important ingredients lacking from many ASO marketing delivery methodologies. 

Many of the standard search engine optimization strategies that work for search engine optimization, such as Google and Bing, can also be directly applied to ASO. 

 

Here are several examples: 

  • ASO keyword research. 
  • Optimization of the app’s name, title, and URL. 
  • Generation and management of app ratings and reviews. 
  • Click-through rate (CTR) optimization. 

 

Conclusion 

You are quite well on your journey to a bullet-proof ASO plan if you grasp the statistics and science underlying app store ranking algorithms and follow these top App Store Optimization suggestions. With some detailed analysis and learning from mistakes, you’ll shortly be able to exceed your competitors in the app store top ranks. 

An effective ASO plan necessitates a close watch, a fondness for analytics, and regular check-ins. Execute this properly, and your investment will pay for itself many times more. 

ASO proficiency will not come quickly. Because of the constantly improving ranking algorithms and the competitive drive of app stores, app store optimization is a continuous activity. 

Once you’re confident with the momentum your app is generating, you can start marketing it with advertising methods to maximize ASO and expand your app’s share in the market. 

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