Category: Animation & Movies

Animations and motion graphic videos capture the user’s attention within seconds of viewing that helps brands boost their brand awareness. With the rise of social media and the craze for visual content, brands are banking on creative animated videos that drive higher engagement from the audience. Do not fall into the misconception that animations and creative videos work only for bigger brands or popular businesses. Animations, in turn, drive popularity to small businesses and hence you must use animations in your business marketing campaigns.

1. LASTING IMPRESSION ON THE AUDIENCE

The human mind and human eyes get captured by amazing visuals. You would be remembering an animated advertisement video of a brand like Vodafone Zoo Zoo ad even now after so many years because it left a lasting impression in your mind.

In a survey, it was revealed that nearly 53% of consumers engage with a brand after watching a video of theirs on social media. This is the reason that more than 92% of marketers believe that video marketing is growing by leaps and bounds, and brands should adopt it as early as possible.

Animations capture the audience’s attention and make a mark in their memory for a long thus boosting your brand awareness.

2. MAKE CONCEPTS EASY TO UNDERSTAND

Write tens of blogs explaining what your business or what your product does, and people will still have doubts. Create one animated video that demonstrates the working of your product, and the audience understand every bit of it. Moreover, animated videos make the audience realize that is brand is trying to address its pain point innovatively and positively. Thus animations make things clear, and industries like technology and science-oriented businesses can make a huge advantage of these animations.

3. HIGHER ENGAGEMENT

As already stated above, animated videos have higher engagement from the audience as they get intrigued about your business. Out of inquisitiveness, they travel to your website outside the social media, explore your products and also make a purchase. When animations make things clear for the audience, conversion rates get boosted.

4. ENTERTAINING RATHER THAN IRRITATING

The digital world today is highly saturated with sales advertisements. Whether a social media platform or search engines like Google and YouTube, consumer screens are bombarded with sales ads; both relevant and irrelevant. This naturally makes people get irritated, and one way you can make your advertisement stand out and outdo the irritation is by making something unique and fascinating. Use high-quality animations that embed storytelling and motivates the consumers to click-through.

Animations have been in use for a decade, but small businesses and startups haven’t considered them for brand promotions. Streamline your content marketing strategy with animated videos being the mainstream form of communication and entertaining as well as motivating the audience to make a successful conversion. If you require top-notch animations for your business marketing, reach out to us as GAE Consultancy has been one of the best business solutions providers in Dubai, serving clients all across the globe.

Animations add a new life to your regular content marketing efforts. Animations attract the audience, intrigue them and influence them to click through. These days when social media and digital channels are overloaded with advertisements, people only skip these ads or get irritated. However, when fascinating animations are used to weave a story, the advertisement does not sound salesy and invokes interest in the audience. Here are a few types of animations that could be helpful for your business marketing.

1. MOTION GRAPHICS

When a graphic or text or shape is set in motion, it is known as motion graphics. A simple example of motion graphics is the bra graph in which the bars move up and down to indicate inflation and deflation. A normal bar chart would otherwise be boring, however, when a touch of animation is added, it invokes interest among the people. Motion graphic videos get enhanced by appealing graphics and a good voiceover that makes storytelling easier and more interesting.

2. WHITEBOARD ANIMATION

Storytelling has become a key component of marketing strategies. Stories guide people better and, indeed, humans have always been fans of stories. Storytelling is enhanced when it is conveyed via a video. Whiteboard animation helps you convey stories in a more fascinating approach by drawing static images on the screen. You would have seen these videos in most of the explanatory videos on YouTube that makes things easier to understand and remember. Whiteboard animations are comparatively inexpensive and easier to use that bring better ROI for your marketing efforts.

3. 2D ANIMATION

With the rise of video content for marketing, the typical animation that began to be used by marketers was 2D animation. 2D animations have the images of characters created in a two-dimensional space and are simple yet leave a huge impact on the audience. These are widely used for creating cartoons, corporate presentations, marketing videos, educational videos, etc. When you think about 2D animation, it is natural to get nostalgic as most Disney movies used this kind of animation.

4. 3D ANIMATION

3D animations are also used to enhance the storytelling process with stunning visuals. 3D animations could be related to modern Disney movies like Frozen where the characters or graphics are set in motion and giving lifelike attributes to the characters.

5. TYPOGRAPHY ANIMATION

Typography animation or better known as kinetic typography is a process where the text is set into motion and compiled into a video animation. This is usually used during product launches and to evoke a particular emotion among the viewers. Whether commercials, music videos, websites or mobile apps, kinetic typography is being employed at various consumer touchpoints these days to make the message more impactful. Brands also use this technique to animate their logos and leave a lasting impression among the consumers.

Animations are being used these days to leverage the audience’s interest and steer them towards conversions. If you are looking to amp up your business marketing with powerful animations that strike a chord with your audience, reach out to us at GAE Consultancy.

Designs are the most captivating medium to drive the crowd’s consideration, make brand mindfulness and impart the brand messages in an advantageous methodology. For example, while looking through your web-based media feed, on the off chance that you go over an inventive liveliness or an interesting piece of realism, you stop around there, see the substance and afterwards move to the authority page of that brand and look at their works and administrations. In this way, the brand allured you with imaginative movement, made an oddity in you, due to which you arrived on their page and became mindful of the brand. It’s simply a speedy outline of how movement designs can support your marking, and a point by point guide is accessible beneath.

WHAT ARE MOTION GRAPHICS?

Movement illustrations give development or activity to a generally static visual communication. It sets shapes, text and illustrations moving and subsequently the term movement designs. If the bars in a diagram go here and there to show swelling and collapse, it is a kind of movement illustration. Liveliness is an umbrella term, while Motion designs are a piece of movement.

MOTION GRAPHICS vs ANIMATIONS?

Movement designs energize or move basic text and shapes while liveliness adds a story, music and characters to the video. Activities use narrating procedures and pass on stories, while movement illustrations are utilized to pass on individual focuses or present items. Movements cause the person to build up a passionate association with the crowd and thus are utilized for conveying brand stories.

HOW ARE MOTION GRAPHICS BENEFICIAL IN BUSINESS?

1. Steal User Attention

People are constantly drawn to innovativeness, and in this way, individuals love recordings and activities. There is various text content accessible on the Internet that don’t engage individuals. This is a result of the bustling ways of life of individuals that they barely figure out how to peruse literary substance. Indeed, even the pictures on occasion become exhausting, yet when you add a movement to the static pictures, your substance snatches the eyeballs of the majority. Just when somebody stops and perspectives your substance, they will navigate it, and you can produce leads and transformations. Thus the essential advance of driving the client’s consideration is helpfully accomplished using movement designs. At the point when you convey your ideas and items as straightforward graphical recordings, the crowd comprehends your idea and resounds with it.

2. Generate Traffic and Leads

You may be making an astounding substance that is educational or engaging, however, the entirety of your endeavours are to no end except if individuals go to your substance. At the point when individuals don’t go to your substance, you need to take your imagination to them. How could that be finished?

Advanced promoting is one of the quickest developing types of advertising. Attempt to put out vivified recordings or basic movement illustrations recordings as notices via web-based media. Typical promotions are skipped and overlooked by individuals. Be that as it may, when they discover a video or a connection with liveliness, they stop, look, click and investigate. Also, yippee! You create a lead.

Still don’t accept? Regardless of whether you take a gander at the details, it is said that almost 46% of clients have uncovered that they bought in the wake of review a video from the brand via online media. Hence recordings impact individuals to move further through the channel.

3. Create a Unique Identity

Whatever business you bargain in, you will have umpteen rivals on the lookout. Your items may be something very similar, however, on the off chance that your promoting and marking are remarkable, you can tolerate an outing from the group. What’s the most ideal approach to pull the consideration of the crowd? Visuals!

As expressed in the model above, when you convey imaginative movement realistic recordings in your promoting technique, and if individuals get captivated, they perceive your image particularly from the group. This gives you an advantage over the contenders.

4. Steers Your Brand Identity into People’s Minds Forever

There are a couple of TV commercials that you remember even after a long time nor do you fail to remember that brand. A passionate association gets appended to the brand. Additionally, when you are entranced by a brand’s inventive visual video, you will recollect that brand for a long. Vodafone’s ZooZoo advertisements are as yet alive in the greater part of our recollections in light of the innovativeness and movements. That is the effect of movement designs on the crowd’s psyches.

5. Higher Engagement

We say that recordings catch the crowd’s eye, yet that consideration could be held distinctly for a couple of moments. Except if and until the video is very great and connecting enough, individuals will move to something different. Nowadays individuals are more inspired by a more limited and crisper type of amusement, as seen by the more limited video highlights accessible on most online media stages. Make short yet effective recordings that are watched till the end with an unmistakable source of inspiration toward the end.

Movement designs are subsequently a compelling medium to set up brand mindfulness and brand character among the crowd. So the thing would you say you are sitting tight for? Reach out to us to tap on the capability of design and graphics as GAE Consultancy provides you with the best marketing and design solutions.